Battle Creek Athletics - Brand Strategy, Media Production, Website Design, Social Media Optimization
Battle Creek, MI — This project focused on elevating the Battle Creek Athletics program at Battle Creek Academy through a full suite of digital and creative services. Responsibilities included creating and managing social media accounts (@battlecreektigers), producing high-quality video, photography, and graphic content to highlight events, athletes, and school spirit, and designing, building, and maintaining the athletics website (battlecreektigers.com) on WordPress.
A comprehensive style guide was developed to ensure consistent branding across all platforms, while promotional materials, fundraising newsletters, and community email updates increased engagement and visibility. The result was a cohesive, professional brand presence that celebrated athletic achievements and strengthened connections with the school community.
“Cedar Glow Creative built the Battle Creek Athletics brand and program to more than I could imagine. They helped the whole program become visable in our whole community and beyond through social media. Because of this, student athletes had something to look forward to and excitement for all of the events.”
- Mike Keller (Athletic Director)
2022 Tigers Logo Reveal
This short animation brings the 2022 Tigers logo to life, highlighting dynamic movement and a fresh, modern look for the athletic brand.
2022 Police Appreciation Night Thank You Video
Filmed and produced to celebrate law enforcement, this video was played live at the basketball event with officers present, capturing the spirit of gratitude, community support, and meaningful interactions.
2024 Basketball Senior Night Video
A heartfelt video played prior to the game, capturing the seniors’ experiences, dedication, and memorable moments, honoring their impact on the team and program.
2022 The Story of Tigers Soccer Video
This video tells the story of the soccer program and its players, capturing their journeys, challenges, and achievements while inviting the community to celebrate and support the team’s inaugural playoff game.
2021 The Impact of BCA Tigers Basketball
This video showcases student-athletes, highlighting the personal growth, dedication, and positive influence the Tigers basketball program has on their lives and stories.
2021 Chuck Turner Holiday Classic Highlight Video
This video captures the athletic program’s debut at the 2021 Chuck Turner Holiday Classic, showcasing the energy, competition, and memorable moments from their first appearance at the event.
2022 Basketball Pregame Hype Video
A pregame video highlighting the city and energizing the crowd for Police Appreciation Night, played right before the starting lineups.
2023 Volleyball Playoffs Recap Reel
A highlight reel celebrating the program’s first-ever girls volleyball playoff win, capturing the energy, excitement, and historic achievement of the team.
2023 Soccer Playoffs Promotional Reel
A story-driven promotional reel designed for social media to build excitement and invite the community to the team’s playoff game.